{"id":493,"date":"2020-10-02T03:14:00","date_gmt":"2020-10-02T03:14:00","guid":{"rendered":"https:\/\/www.ellect.biz\/?p=493"},"modified":"2021-01-14T03:18:52","modified_gmt":"2021-01-14T03:18:52","slug":"recipes-for-winning-tenders-to-attract-corporate-clients","status":"publish","type":"post","link":"https:\/\/www.ellect.biz\/recipes-for-winning-tenders-to-attract-corporate-clients\/","title":{"rendered":"Recipes for Winning Tenders to Attract Corporate Clients"},"content":{"rendered":"

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In this\u00a0podcast<\/a>, we had the opportunity to speak with\u00a0<\/span>Jeanne Zwerk<\/a>\u00a0<\/span>from Mint Marketing \u00a9. She\u2019s here to share her experiences with how small businesses can create a winning tender.\u00a0\u00a0Jeanne started Mint Marketing \u00a9 18 years ago. She and her team specialise in branding and bids, which is a bit of an unusual combination, but she finds that they bring something special in this area. Over the 10 years, they probably won about 21 billion dollars worth of infrastructure tenders!<\/p>\n

Winning Tenders is Writing Skills<\/strong><\/h5>\n

Winning tenders is about writing paired with strategic thinking down to meticulous answering of questions. Bringing these two together creates a fantastic tender. Now with the audience, the listeners who are on the show, they are small businesses, part of the reason they are on the show is wanting to learn how to attract corporate clients. Here are the four phases of writing winning tenders for your small business.<\/p>\n

PHASE ONE |\u00a0\u00a0PREPARATION<\/strong><\/h5>\n

The preparation phase is imperative.\u00a0\u00a0This phase is about knowing your audience. So you need to know your client, what makes them tick, what\u2019s crucial to them, what problems you\u2019re going to solve. You also need to be prepared. So it\u2019s like making sure your pantry stocked with the right ingredients (information). You have to make sure you\u2019ve got your surveys up to date, your policies, all those things you know they\u2019re going to ask. So you\u2019re not scrapping around in the last 48 hours trying to make this stuff up.<\/p>\n

PHASE TWO | THE MAKING<\/strong><\/h5>\n

Once you\u2019ve prepared the tender lands, then it\u2019s about making it so making it is following the recipe. Also, we relate that to answering the questions that the client asks. You\u2019ve got to make sure you follow it step by step and don\u2019t veer off on a tangent because you won\u2019t score the marks that they allocate. So when you finish that, you\u2019re ready to go back which is excellent. This way you can cover all parts of your tender meticulously\u2014call them gold nuggets of tips on how to do the preparation and the making.<\/p>\n

PHASE THREE | THE BAKING<\/strong><\/h5>\n

This is the time that you can go and relax, take a step away. However, like any good cook, you have to check on that cake from time to time. You can\u2019t just hope that forty-five minutes later, there\u2019s a perfect cake. Winning tenders take longer. If you\u2019re not checking, the chances are you\u2019ll burn or have a flop. Just in the same way. This is the time to check on your tender, have a review, see if someone internally in your company or a trusted confidant can review your tender, and see it with fresh eyes because this is where the value adds comes in. This gives you the perspective of what\u2019s being missed and what\u2019s not being cleared. The more time you allow, the better value adds the bit intensity you\u2019re going to get.<\/p>\n

PHASE FOUR | DECORATION<\/strong><\/h5>\n

How are you going to make your cake stand out from the rest? On writing tenders, that\u2019s the value add. That\u2019s where you align your tend to what you know your client likes. Even though it\u2019s a tender process and it\u2019s part of the governance of their procurement process, you are still ultimately dealing with people, and every business, have pain points that need to be addressed. Moreover, those points relate to emotions. So part of your decoration is to touch those pain points and to show that you\u2019re a solution. That\u2019s where you stand out from all of the other tenders!<\/p>\n

Small businesses need to know that they have a real shot at this. Once you understand the methodical approach of completing the tender process, then that\u2019s something that you should go for. It takes much time and much investment; however, winning the tender could be a significant boost to your business if you get that right.<\/p>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n

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In this\u00a0podcast, we had the opportunity to speak with\u00a0Jeanne Zwerk\u00a0from Mint Marketing \u00a9. She\u2019s here to share her experiences with how small businesses can create a winning tender.\u00a0\u00a0Jeanne started Mint Marketing \u00a9 18 years ago. She and her team specialise in branding and bids, which is a bit of an unusual combination, but she finds […]<\/p>\n","protected":false},"author":1,"featured_media":494,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

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